Videos are the new trend, people are most likely enjoy to watch a video rather than to read just text. This is why video marketing is the best way to convert leads into sales. According to the Facebook, their users are generating 500 million video views every single day. YouTube generating billions of views every day. And this is the reason why online marketing expert promotes their affiliate products using video marketing and making thousand per month.
But this is not just about to create any video and you think to make a profit from them. Video marketing will work but you need to create a high converting video with your own marketing mix that is engaging and your viewer must take any action after they watching your video. In this guide, I’ll show you how you can create high converting profitable videos with your own marketing mix that convert leads into sales.
So, let’s jump into it, shall we?
First of all let me tell you I’m not going to show you how to make a video in any video editing software, how to render it, how to upload it Bla Bla Bla. What we are going to learn is first we’ll take a look at how you’re going to find a niche and how to determine whether it is profitable or not. It’s a little detour from the main topic but this topic wouldn’t be here if it wasn’t important. You will need to have content for your videos before anything else and crafting good content depends a lot on the niche you are in.
Your niche will determine almost every aspect of your marketing mix that includes your videos. So let’s see that.
Videos Are Not Like Blog Post
Many video marketers, especially newbies, mistreat video content as being identical to blog posts, which is not true. This is a common mistake made by most newbie marketers, which is why they fail in video marketing. The video content often has no compelling story and uses overly complex call-to-actions these decrease the impact of your video on your audience.
You need to understand video as its own media – not just another version of a blog post which conveys its message through text. The video utilizes text, visual & graphics, and sound to explain your message. Fully utilize videos to market your products or services and you will see how amazing it is compared to just text.
Your Videos Must Follow #VCCC [Video Content Creation Criteria]
The content must be meaningful even if it were in text and image form. Usually, to create a video, you must first create a storyboard with just images and text. After you have the storyboard ready, read through it and start imagining the visuals and audio that would fit in. If you can easily imagine your message by just the images and text, you can then proceed with the video.
The second criteria for the content, obviously, must be engaging. When you are drafting your storyboard, imagine yourself as one of the viewers that are going to watch this video. Will you watch the video until the end? This is very essential. They will miss the call-to-action if your viewers aren’t going to finish the whole video. In other words, this will not be a video that sells.
Types Of Video Content To Promote Your Business
The type of video content depending on what kind of message you would like to reach out to your viewers. Here’s a list of types of video content for your reference.
Promoting Your Products Or Services:
The first and the most common type of video content is the promotional video. This type of video may be in the form of a review of products or services.
Creative Or Funny Contents:
Moving on. The next type of video content can be creative or funny contents. This type of video is suitable to market a product or service as well. Do not be afraid to get creative. People are more likely to have a better impression towards creative videos. In addition, the content that’s relevant to their interests. Which leads us back to the second criteria to create your content.
Apart from these, you can conduct interviews with some prominent people in the niche. You can pre-record it and upload to YouTube or you can conduct a live interview too. For example, If you are in the personal development niche, you can interview the gurus for some tips in doing meditation.
As for the how-to videos, you can record a demonstration on how to use a new product, for instance, to engage with your viewers. Always remember that the videos can be just a video to maintain the engagement with your viewers, not necessarily to sell them something.
Webinar Or Seminar:
Last but not least, the video can be a seminar or webinar. Upload a pre-recorded seminar or webinar on YouTube, the content can be training related. A seminar or webinar can be long, but viewers wouldn’t mind sitting through it if the content is relevant to their interest. In addition, they do not need to travel over for the seminar if it was held in another country. So, why not watch it on YouTube?
The Three Big and Ever Green Niches
There are three big niches in the Internet Marketing business, which are Health and fitness, Wealth, and Relationship. These three niches are wide and generic, with more specific sub-niches within them. When it comes to defining your niche, you need to be as specific as possible.
You can identify sub-niches by doing research on Google or Internet marketplaces, such as JVZoo. Type in your keyword and see what comes up in the search results. Also, look closely at the ‘searches related to’ section, at the bottom of the search results page.
Make Sure Your Niche Is Active
Now that you’ve gotten an idea of which niche and which types of content you want to choose, next, you have to make sure that the niche is active. To find an active niche, you would need to monitor their online activities. There is an easy way to do this, which is the most accessible social media platform, and that is Facebook.
On Facebook, you can just do a quick search for the groups in your niche. For example, ‘affiliates program’, then Facebook will show you the search results that are probably by the dozens or, if you’re lucky, by the hundreds. If there are still activities in the group, especially online, that means the niche is definitely viable.
Verify your Niche! Is it profitable Or Not?
How do we know whether the niche is profitable or not? One way to find out the profitability of the market that you can do by yourself is by monitoring the products sold to that niche. For instance, the affiliate program niche, which is an information product.
You can go ahead and find products that are related to this by a search on marketplaces like WarriorPlus, ClickBank, or JVZoo. These marketplaces have a huge collection of products that you can find. They cater to almost all niches you can possibly find.
Once you’ve found these products, you can go on to look for their reviews and ratings. It is best that you look at the products that are top sellers and sell products on that niche. You can easily find them on the first page of the marketplace. This way, you will know what kind products rank the highest in terms of sales.
Specificity Is The Success Key
When it comes to the content creation, you need to be as specific as you can. The market of your choice is huge, competitive, and most likely saturated. Chances are, there are bigger names with better products.
So, how are you going to compete with them? It’s easier and wiser to have a specialized and focused target rather than being too general. Instead, you can choose one of the many different ways to make money online and focus on a specific niche.
Find a Niche That You Are Interested In!
Another way to creating great video content is by choosing the niche that you like, that you are passionate about. In school, you’ve probably been told by your teacher to ‘write what you know’. Why do they encourage this?
Because when you work on something that you are familiar with, or interested in, you’ll be motivated to work harder and you are more likely to deliver better quality work. So, if you are going to invest money, a lot of time and energy might as well do it on something that you enjoy.
However, this should come last. The first thing you need to consider is the profitability of the niche. The reason for this being last and all other aspects should be prioritized is that most of the time, what we like doesn’t really bring profit.
Understand Your Target Audience
Now that you finally know your niche, it’s time for you to dig a little deeper and truly understand your target audience. Just like all other aspects of niche searching, you can’t be generic when it comes to target audience. You have to know their gender, age group, and many other specifics.
To do this, it usually takes experience and lots of research. The best kind of research is when you rub shoulders with your target audience. Join the Facebook groups, forums, and any other type of discussions. This is how you learn their behavior, their language, and most importantly, their concerns.
Expand your knowledge and understanding on your target market. This is a necessary move to do the marketing. Not only that, you can take the opportunity to network and strengthen your presence in the market as well.
This is the few thing that helps you to create a high converting video with your marketing mix.
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